Time and Creativity

WHAT/ Time is…

Today’s session explored what is the value of time and how to spend it efficiently. In the afternoon we were introduced to the concept of Learning Groups.

Today’s Task

Knowing my Strengths/ Weaknesses, how can I best manage my study time?

SO WHAT/ Time isn’t…

I am a Type A person and I know it - that’s just how I function.

However, procrastination isn’t a foreign concept to me. But I have to say that some of the things that were said during the session were quite contradicting of each other like:

- “take control of your time BUT don’t fight with time or try to control it”

- “before you say No to others, say YES to yourself (in regard to study time)”

As someone who tends to say NO to everything (any requests to socialize) this shouldn’t be a problem. But it sure isn’t a very healthy way to live.

Since we are already talking about TIME it is a great opportunity to discuss the timeliness of UCA. We are on the Day 7 out of the 10-day Bootcamp and we still can’t access the supporting material online. We still don’t have our ID cards and there are no updates from the UCA. We didn’t have any introductions on how, where, when to use the facilities. But I bet that we’ve all made sure to pay our tuition fees in time. So, there’s that…

NOW WHAT/ Time to Consider

- I need to TAKE some time to consider how I am going to attack this year.

- I must make sure that I don’t end up doing the same mistakes that I did last year when I was finishing my BA degree. I was immersed in my work which was good - maybe even beneficial for a while but by the end I was so consumed with my project that I couldn’t have a normal conversation, I couldn’t think – I don’t think I was really living at that point.

- Btw somewhere a clock is ticking.


To a lot of people Creativity means to create something new/original and that is why we get swamped by new products (physical or digital) on a daily basis. But perhaps we should redefine Creativity to 'taking action and using what we already have to create a more sustainable future'.

“Well, a lot of brands are going greener and that’s a good thing, right?”

Sure, they add a new ‘more sustainable’ product to their line so that they can tick that ‘sustainable’ box, or they might even go as far as to completely redesign what they offer, but what does that achieve? We don't need more, we need change!

You know how parents teach their kids to clean up after themselves? I think that some brands could start picking up the mess.


What really made me think was how Teresa, one of the presenters, stressed that she likes to work with ethical, honest and sustainable brands. How do we know what the truth really is? Ethical for who?

For the past few days even the presentations we have had during the Bootcamp were filled with buzz words that are meant to get us excited, create trust and paint a nice picture of the UCA and its staff. But does it? I hope I am not the only one who sees through this.

How can anyone be honest or trustworthy when the game involves money? I often contemplate the future of this “digital world” we have created for ourselves, which is based solely on transactions with the currency being either actual money or attention.

If you don’t see this as an issue then perhaps you might want to consider the younger generations who are systematically groomed into a “follower”, an “observer” or a “performer” mindset. We don’t take action anymore – we follow, we like, we subscribe, even the ones who fall into the “performer” category are basing their performances on their audience. We are all puppets in a very bad show. This statement would be usually followed up by saying “…and they pull the strings.”, but the scary thing is that them is us.

Most of the time when I raise the issues of sustainability or social media to anyone even slightly older than me, I get a nice pat on the back and a few words of encouragement, “It is up to your generation to clean up this mess, good luck!”

This is the privilege they have; they don’t have to worry about what’s going to happen down the line because they probably won’t be around to witness it. Little do they know that this only perpetuates a lot of us younger folks to resign too.

The final diagnosis isn’t very uplifting. It seems like most of the population has reached the stage of Acceptance.

Are we content with taking the easy way out and waiting for the final credits to roll over our screens?

Perhaps we are way too comfortable to change. Maybe if pop-up ads on YouTube (everywhere, really) featured the scope of the problems we are facing, and a set of actions one can take then we would see more effort.

Broken/Makeup Mayhem/Netflix

“The power stops at the dollar. So, the buck stops at the customer. If there was no demand for it, there wouldn’t be the product to supply them.”

“So, in turn consumer has all the power to stop this problem.”

These quotes from the New Netflix series (not a very reliable source, I know) would suggest that the only problem we have standing in our way is that not all customers can see the problem. I guess that what I am proposing is not a realistic approach but what if we lived in a more ascetic way? Only using, purchasing and making what we really need? Now, I know that this creates more problems than it solves. What about the economy, business, job market, etc.? Then there is the argument that we cannot stop our need to innovate but as far as I can tell the only thing that we are quite successful at is innovating a world where humanity becomes obsolete. I simply don’t want to hear about Apple rolling out new products unless they have figured out a way how to make an ‘I-thingie’ that disintegrates into the soil and grows into a tree.

But in the end this is just a thinking exercise for me, where I tend to go from assigning the blame (which is not going to help us solve the problem) to making up blue sky solutions to finally rationalising myself into a dead end. That’s just how it goes…