Professional Practise Workshops with K&Co. ‘Brand You’ + ‘Brand Positioning’ What is Brand? Personally, I am a big fan of Marty Neumeiers (2015) definition, “A brand is not a logo. A brand is not an identity. A brand is not a product.” “…a brand is a person's gut feeling about a product, service, or organization.” But of course, there are many more definitions – roughly just as many as the number of business gurus and mastermind classes. (You know, just to keep the universe